3 Health and Fitness Mantras that Propel Entrepreneurship

3 Health and Fitness Mantras that Propel Entrepreneurship

As anyone who knows me will tell you, four months ago I started a new health and fitnessroutine to improve my physical and overall well-being. This routine changed my life and as I sithere writing this, half way to my goal, I am able to reflect back upon the times I really struggledsince last September.

I can’t count on both hands and both feet how many times it would have been easier to give up.Between schlepping my over-worked and over-studied body to the gym, blending many non-commonly-eaten-together ingredients into neon green smoothies, and painfully turning downmy favorite macaroni and cheese dish, what has kept me going is the inspiration I get both fromenvisioning my end-goal and from repeating my favorite fitness mantras over and over in myhead.

My background has always been business-focused. I have run small business franchises, workedfor successful small business owners, and now, as a soon-to-be law school and business schoolgraduate, I work for an amazing firmthat helps entrepreneurs build and sustain their dreams.Because of this background, I was able to draw parallels early-on between my professional andfitness experiences that have enabled me to successfully navigate my journey to health.

Starting a business is a lot like other personal challenges we encounter in life. First, there is thebirth of an idea, a fantastic “honeymoon” phase that graciously offers a wealth of motivation,and then a set of seemingly endless road bumps that throw even the most experienced people offcourse. Whether it be a promising new company or a promising new body, those who achieve ithave one thing in common…strong self-actualization.

So, how do you hold steadfast to your goals and see them through? You push, adapt, struggle, and celebrate. For me, the same three fitness mantras are my backbone when I need it most, and “I don’t stop when I’m tired. I stop when I’m finished.”

The last quarter mile of my first 5k (Couch to 5K program = gold, by the way). With sweat dripping into my eyes and legs that felt like Jell-o, I was one inch from quitting – and I would have if not for this mantra. When starting or growing a business, essential steps such as acquiring customers and capital do not come easy. From personal experience, I know that weeks and months may go by where each day feels like one networking event after another. You’ve met so many people and shaken so many hands they begin to blur together and for the life of you, you can’t remember what you talked about at your last business happy hour with Miche-Chris-Stan-Davi-Sara. The moment when you are at your most exhausted is what will separate successful entrepreneurs from perpetual “wantrepreneurs.” Just remember, you don’t stop when you’re tired. You stop when you’re finished.

 2.     “You are what you eat, so don’t be fast, cheap, or fake.”

Being cautious with your cash is incredibly important for new business owners. You don’t wantto blow all of your money on a website that rivals Slam(a website that just won a CSS DesignAward) before you have market-tested your product or talked to a startup attorney; however,one large mistake many entrepreneurs make is being “penny wise and pound foolish.” As withmany things, you get what you pay for. Sure, free open-source website code or a fast online legalservice might serve your needs immediately, but failing to spend money on the areas that mattermost will surely hurt you in the long-run. Don’t spend your business’ money on anything that isfast, cheap, or fake.

3.     “This is a marathon, not a sprint.”

So many businesses start strong and fizzle out as quickly as they came. Remember Sidecar,WindowsRT, or Amazon’s Fire Phone? These ideas of the last decade appeared and disappearedfaster than most people can spell “obsolete.” The problem with these concepts wasn’t theirfunding or marketing, it was their inability to be applicable in the long-term to the end-customerin which they served. The Fire Phone had too many glitches, WindowsRT wasn’t compatiblewith other growing consumer technologies, and people loved Uber and Lyft’s model much more>span class="line">overnight success (or failure, unfortunately) dictates your success in the long-term. So you didn’tland an investment you were gunning for, or maybe a co-founder decided to go his separate way,>span class="line">choice is yours – will you be a Texas Instruments or a Blockbuster?

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